Product Marketing Manager
About us:
BVNK is the stablecoin-powered financial stack for enterprises. We're now part of Mastercard, and together we're building a network for every form of money – one that delivers more reach, more capability and more choice.
We enable businesses to build financial products, unlock new markets, and move money in seconds across 130+ countries, with 40+ licenses for fiat and digital assets globally. Processing billions annually, we empower enterprises worldwide to send, receive, convert, and settle stablecoins and fiat seamlessly through a single integration.
Our mission is to accelerate global money movement, and we're assembling a world-class team to make it happen.
Trusted by industry leaders like Corpay, Worldpay, Deel, and Flywire, we deliver the infrastructure that makes new forms of money usable within the financial systems customers already rely on today.
By combining Mastercard's global payment reach and trusted networks with BVNK's stablecoin infrastructure, we're building the trusted operating layer for the evolution of money movement, helping customers participate in emerging digital networks without having to rebuild their businesses around every new innovation.
We're a diverse team spread across EMEA, North America, and APAC, with a shared belief that stablecoins are the new infrastructure layer for financial services, and that BVNK is at the forefront of this shift.
We're incredibly honored to have been recognized by:
CNBC World's Top Fintech Companies (2026)
FXC Intelligence Top 100 Cross-border Payment Companies (2026)
Newsweek's The Top 100 Global Most Loved Workplaces (three years running, most recently 2025)
LinkedIn as one of the Top 20 Startups in the UK (2025)
About this role in the team:
We pride ourselves on innovation, creativity and developing within a rapidly expanding industry. Our accelerated growth is driven by our successful product offerings. BVNK is seeking an experienced, motivated, and proactive candidate to join our team as the Product Marketing Manager. As a Product Marketing Manager at BVNK, you will own and scale our sales enablement function - ensuring the commercial team has the clarity, confidence, and tools to win deals consistently. This role is focused on building a high-performance enablement system, spanning product education programmes, competitive and market intelligence, and AI-driven workflows that remove friction from the sales process. You will work at the intersection of Product, Sales, and Marketing to ensure teams deeply understand what we sell, how we win, and how to position BVNK in live deals - with instant access to the right narratives, materials, and answers at every stage of the funnel.
Customer Insights & Voice of the Customer
Design and own a structured customer insights programme across sales, solutions, account management and support, capturing use cases, objections, blockers and feature requests
Run customer interviews, surveys, win/loss and churn analysis to understand why customers buy, adopt, expand or leave
Segment customers by vertical, use case and product usage to find adoption gaps and expansion opportunities
Turn insights into updates to positioning, product feedback and campaign priorities, not only reports
Deliver a regular insights readout to Product, Sales and Leadership
Customer Communications
Own the customer communications strategy and calendar across product launches, feature releases, changes and deprecations
Build lifecycle communications from onboarding through activation, expansion and retention, across email, in-product, webinars and account-led channels
Create customer-facing assets such as release notes, product updates, onboarding guides, FAQs and use case content
Give account managers and CSMs the messaging and talk tracks they need for customer conversations
Set standards so customer communications stay clear, consistent and compliant, working with Legal and Compliance
Product Adoption Campaigns
Plan and run campaigns that drive adoption of new and underused products among existing customers (payments, wallets, stablecoins)
Set target segments, objectives and success metrics for each campaign, and coordinate delivery across Marketing, Sales, CS and Product
Run cross-sell and upsell programmes based on customer usage and fit
Test messaging, channels and offers, and adjust based on performance
Report on activation, adoption, time-to-value and expansion revenue
Customer-Facing Enablement & Systems
Maintain a single source of truth for product, positioning and capability information used by customer-facing teams
Brief customer-facing teams on each launch so they can position it to existing customers
Track competitor activity that affects retention and expansion, such as switching risk and pricing moves
Automate repeatable workflows such as insight capture, campaign reporting and comms production, using AI and tooling (e.g. n8n, LLMs)
What we need from you:
Experience in fintech, payments, or crypto/stablecoin infrastructure
A track record of building sales enablement programmes and systems, not just content
Strong understanding of competitive positioning and market intelligence frameworks
Experience implementing automation and AI tooling in marketing or sales workflows
Proven ability to work cross-functionally and drive alignment across Product, Sales, and Marketing
A structured, systems-thinking mindset with a bias for execution
What you can expect from us:
Fair and competitive salary at every stage of your growth
Meaningful ownership in the business through our employee option scheme
Flexible working hours, with hybrid working at its heart
A culture built on passionate, growth-minded people
A flexible approach to holiday
Opportunities to travel to our offices around the world
An open and creative environment where you can help us define the future of BVNK, its culture, and its opportunity sets
At BVNK, we are focused on building a diverse and inclusive team. While you may not meet all of our requirements, we’d encourage you to apply if you meet the majority of our expectations. You may be a great fit for this role or another role in our team.
Compensation packages are based on candidate experience and relevant certifications.
USA Salary Ranges $180,000 - $210,000 USD