Senior Demand Generation Manager, EMEA

CloudBees is looking for a Senior Demand Generation Manager to lead demand generation for its EMEA enterprise segment. The role owns regional demand strategy and execution across integrated campaigns, digital programmes and ABM-lite/account-based plays designed to drive pipeline, accelerate opportunities and support revenue growth.

This highly cross-functional role sits at the intersection of marketing, sales, BDR, product marketing, marketing operations and brand/content. You will be the primary marketing partner to the EMEA commercial sales team, translating go-to-market priorities into focused, measurable programmes across the funnel. The successful candidate will be equally strategic and hands-on: able to build plans, align stakeholders, launch campaigns, optimise performance and connect marketing activity to pipeline and revenue outcomes. Comfort operating across EMEA's diverse markets, languages and buying cultures is a strong advantage.

Responsibilities include owning the EMEA demand-generation strategy in line with pipeline and revenue goals; partnering with sales leadership, account executives, BDRs and RevOps to identify priorities, target segments and growth opportunities; planning and executing integrated campaigns across paid media, email, webinars, content syndication, nurture and retargeting; and building account-based and pipeline-acceleration programmes for priority accounts and segments. You will create regional campaign calendars and execution plans, collaborate with product marketing on messaging, positioning, launches and persona-based campaigns, and work with content, brand and web teams on landing pages, campaign assets, nurture journeys and conversion paths. You will also partner with marketing operations on campaign setup, attribution, reporting, lead routing and funnel visibility; analyse campaign performance and pipeline impact; optimise based on data, conversion trends and sales feedback; and identify smarter workflows, automation opportunities and scalable execution models.

Success will mean that marketing is viewed as a trusted growth partner to the EMEA commercial and mid-market sales team; campaigns generate measurable pipeline, opportunity acceleration and revenue contribution; regional programmes are aligned, well reported and continuously optimised; marketing, BDR and sales handoffs are effective; and the segment has a repeatable, scalable demand engine across digital and field channels.

Required qualifications include 7+ years of experience in B2B demand generation, regional marketing or revenue marketing, ideally in SaaS or enterprise technology; experience supporting commercial, mid-market or growth segments across EMEA; a proven record of building integrated campaigns that drive qualified pipeline and revenue; experience partnering with sales teams and translating commercial goals into marketing plans; the ability to manage both top-of-funnel demand creation and mid- or late-funnel pipeline acceleration; hands-on experience with paid social, search, email, webinars, events, ABM programmes and nurture; strong analytical, project management and communication skills; and the ability to influence cross-functional teams. Preferred experience includes running programmes across multiple EMEA markets, including localised or multi-language execution; working in developer, DevOps, infrastructure, cybersecurity, cloud or technical B2B categories; familiarity with commercial sales motions, intent tools, ABM platforms, Salesforce, marketing automation, attribution and reporting tools, and webinar or event platforms; and exposure to AI-enabled marketing workflows or modern demand technology stacks.

The role offers ownership of a highly visible growth segment across EMEA, direct influence over how marketing partners with sales, scope to shape strategy and build scalable programmes, and exposure to both campaigns and field marketing. CloudBees offers a competitive benefits and holiday package, the opportunity to work for a fast-growing company, a hybrid culture with in-person team-building opportunities, a fun and hardworking environment, and growth opportunities.