Marketing Manager - International BtoB

Team: International Growth - International B2B Location: London, UK (Hybrid position, in office 2 days per week)

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

About the Job

We are seeking a strategic, highly autonomous Marketing Manager, International B2B, who loves building scalable systems, navigating open-ended briefs, and driving expansion across international B2B dining and hospitality markets. In this role, you will lead the end-to-end content strategy, execution, and optimisation of growth hacking projects, prospecting initiatives, and customer engagement campaigns. By obsessing over iteration speed, multi-channel attribution, and AI-enabled workflows, you will connect lead tracking data across all channels to eliminate inefficiencies and accelerate acquisition velocity. Working from our London office in a hybrid capacity, you will collaborate teams and channel owners, brand marketers, and diverse global cultures to elevate team performance.

Responsibilities

Design, build, and scale high-impact growth hacking systems and marketing campaigns to accelerate B2B customer acquisition and expansion across international markets.

Plan and produce B2B content campaigns e.g. research, case studies, gated assets, that speak to restaurant and hospitality decision-makers and convert into qualified pipeline, working with SEO teams where useful but owning the storytelling angle end to end.

Own and optimise the end-to-end content strategy, email and website creation, and lead gen campaigns to maximise audience engagement and pipeline conversion.

Deep understanding of full-funnel data, campaign tracking, and how all systems integrate with the sales CRM.

Maintain robust end-to-end B2B lead tracking reporting and multi-channel attribution frameworks to accurately connect touchpoints across the entire buyer journey, including content-sourced leads.

Leverage AI tools and predictive analytics to enhance audience segmentation, campaign personalisation, and operational efficiency across marketing workflows.

Lead experimentation roadmaps, executing rapid A/B and multivariate tests to continually improve iteration speed, conversion rates, ROI, and customer lifetime value.

Minimum Qualifications

8+ years of relevant experience in growth marketing, lifecycle marketing, or performance marketing within a B2B environment.

Demonstrated ability to connect the dots on multi-channel B2B attribution, full-funnel lead tracking, and campaign performance measurement.

Experience producing B2B content (research, case studies, gated assets) with a clear line from content to lead generation, not just brand awareness.

Proven track record as a proactive builder who thrives with ambiguous briefs and excels at solving complex operational inefficiencies.

Strong understanding of full-funnel data, lead tracking, and attribution frameworks.

Practical experience applying AI tools or automation to streamline marketing workflows, campaign execution, and data analysis.

Hands-on experience building landing pages and web assets with strong knowledge of HTML, CSS and Wordpress, as well as building email campaigns.

Proficiency in managing core B2B marketing systems, including Salesforce and Marketo.

Preferred Qualifications

Experience driving international B2B growth and collaborating effectively across diverse cross-cultural markets.

Strong writing/editing instincts, with experience briefing designers or working with content/SEO/brand teams to ship polished assets fast.

Hands-on experience implementing multi-touch attribution models that tracks pipeline reporting and funnel analysis.

Demonstrated success in prospecting campaign design and customer lifecycle retention modeling.

Experience evaluating and integrating emerging AI marketing technologies, copilots, or marketing automation platforms.

Passion for restaurants, hospitality, and dining culture.

Benefits and Perks

5 weeks paid vacation

Private health & dental insurance

Work from (almost) anywhere for up to 20 days per year

Focus on mental health and well-being:

Company-paid therapy sessions through SpringHealth

Company-paid subscription to Headspace

Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)

Paid parental leave

Time off for your birthday

Paid volunteer time

Focus on your career growth:

Development Dollars

Leadership development

Access to thousands of on-demand e-learnings

Travel Discounts

Employee Resource Groups

Income protection and life assurance

Employee Assistance Program - including 24/7 GP & free legal advice

Pension plan contributions

Discounted gym membership

Bike2Work

Season ticket loan

Social events & Thursday happy hours

Free lunch 2 days per week

The best connections happen face-to-face, whether you’re sitting down to dinner or having coffee with a coworker. That’s why OpenTable has adopted a hybrid workplace model. This role aligns with that approach, with an expectation of coming into the office two days a week—giving employees the best of both worlds: in-person collaboration and flexibility.

Work Environment & Flexibility

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need any reasonable adjustments during the application/interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

#LI-Hybrid