Manager, Visual Merchandising, EMEA
Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.
ŌURA is seeking a Visual Merchandising Manager to lead the end-to-end execution of our retail display and fixture programs across the EMEA region. This role is responsible for ensuring a premium, cohesive, and on-brand retail experience across all points of sale — including key partners such as Currys, John Lewis, MediaMarktSaturn, Fnac Darty, Elkjøp and emerging regional and specialty accounts.The ideal candidate is both strategic and hands-on a creative problem solver who thrives in a fast-paced environment, has exceptional project management skills, deep experience with large-scale retail fixture programs, and a proven ability to collaborate across internal teams and external vendors. Location: London
What You Will Do: Visual Merchandising Strategy & Execution
Lead the planning, development, and implementation of Oura’s visual merchandising strategy across all retail partners in EMEA.
Ensure a consistent, premium brand presentation across all in-store touchpoints — from permanent fixtures to seasonal and promotional displays.
Manage the full lifecycle of display programs: design, prototyping, production, distribution, installation, and maintenance.
Partner with Retail Channel Marketing, Brand, Product Marketing and Creative teams to translate marketing and brand objectives into physical retail experiences.
Retail Fixture Development & Program Management
Collaborate with internal design team and external partners from concept through installation, ensuring designs meet cost, quality, and sustainability goals.
Collaborate closely with third-party fabricators, logistics partners, and third party installation teams to deliver best-in-class retail displays on time and within budget.
Establish and maintain robust processes for quality control, compliance, and fixture maintenance across all retail environments.
Manage fixture rollout calendars, tracking progress, resolving issues, and communicating updates to key stakeholders.
Budget Management & Operations
Own and manage CAPEX and OPEX budgets related to visual merchandising and fixture programs.
Develop accurate cost estimates, manage purchase orders, SOWs and ensure fiscal discipline throughout all project stages.
Identify opportunities for cost savings, efficiency, and scalability in the fixture development and deployment process.
Cross-Functional Collaboration
Partner with Retail Channel Marketing, Sales, Creative, Brand, and Operations teams to ensure retail environments align with business objectives and support key product launches.
Collaborate with global counterparts to align visual merchandising standards and share best practices across regions.
Support retail readiness for new product launches, ensuring all displays, fixtures, and materials are installed and live at retail on time.
Retail Compliance & Excellence
Ensure fixture and brand compliance across all retailers, maintaining the integrity of the Oura brand experience at every location.
Lead periodic in-store audits and partner with retailers or field teams to monitor compliance and execution quality.
Maintain documentation and a centralized repository for visual merchandising guidelines, standards, and assets.
What you'll bring
8+ years of experience in visual merchandising, retail design, or fixture program management, preferably in consumer electronics, wearables, or premium lifestyle brands.
Proven experience managing end-to-end retail fixture and display programs for major retailers across multiple EMEA markets.
Strong project management skills with experience overseeing multiple complex projects simultaneously.
Experience managing CAPEX budgets, including forecasting, vendor negotiations, and cost tracking.
Deep understanding of retail environments, materials, fabrication processes, and installation logistics.
Excellent organizational and communication skills with meticulous attention to detail.
Demonstrated success collaborating cross-functionally and managing multiple external vendors or agencies.
Proficiency in project management tools (e.g., Smartsheet, Asana, or monday.com) and familiarity with design software (e.g., SketchUp, Adobe Creative Suite) a plus.
Ability to travel (up to 20%) for site visits, installations, and retail audits across EMEA.
Passion for design, innovation, and Oura’s mission to improve human health through insight and technology.
Benefits
At Ōura, we care about you and your well-being. Everyone here at Ōura has a ring of their own and we are continually looking to improve employee health.
What we offer:
Competitive salary
An Ōura Ring of your own + employee discounts for friends & family
Flexible working hours and remote working arrangements
Amazing culture of collaborative and passionate coworkers
Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.
We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
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