Senior Lifecycle Marketing Manager

As Payhawk’s first lifecycle marketing hire, you will build email from zero into a channel for nurturing prospects and retaining customers. This is a senior individual-contributor role reporting to the VP Growth Marketing, with plans to build a team within 12 to 18 months.

You will build and run renewal and retention campaigns that protect and grow the existing customer base; launch and manage lead-nurture tracks for prospects who are not yet sales-ready; launch and manage opportunity-nurture tracks that expand the scope of deals and increase win rates; and develop upsell and expansion campaigns, win-back and reactivation flows, and customer advocacy programmes including case studies, referrals and NPS. You will align campaigns with each region’s pipeline and retention targets, working directly with regional marketing leads, and partner with marketing operations so that every campaign is tracked and reported accurately. You will own all external customer email communications, managing the overall flow and sending while Support and Product Marketing continue to initiate their own service and product updates.

You will need senior lifecycle marketing experience in B2B SaaS, with hands-on experience building nurture, onboarding, retention or win-back programmes from scratch. You will have deep, hands-on expertise with a marketing automation platform end to end, covering segmentation, journey and workflow building, and reporting rather than just template design. You should be comfortable being the first and only person in the role, building with no existing playbook or team to inherit, and have strong cross-functional collaboration skills. You will work closely with regional marketing, ABM, partnerships and marketing operations. You should also have a track record of using retention and expansion metrics such as NRR, GRR and churn to guide campaign strategy, rather than relying only on open and click rates. Experience building these programmes from scratch more than once is desirable.

Payhawk is an AI-powered spend management platform for scaling businesses, providing corporate cards, expense management, procurement and accounts payable in one place. Benefits include 30 days of paid holiday; a week-long exchange to London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia or Barcelona; regular team-wide events; additional medical care; a fully funded sports card; a monthly travel allowance for commuting to and from the office; and hands-on access to the product.