MSDUK Innovation Challenge

The MSDUK Innovation Challenge is an annual programme run by Minority Supplier Development UK (MSDUK), the UK's leading supplier diversity organisation founded in 2006. The Challenge supports ethnic minority-owned businesses across the UK and Europe to showcase innovative products and services to global corporates and investors, offering cash prizes and corporate mentoring; since its founding MSDUK has worked with over 3,000 ethnic minority businesses and more than 120 Fortune 500 firms, generating over £800 million in business for ethnic minority enterprises.