E-commerce in London

London combines one of Europe’s largest consumer markets with deep strengths in payments, software, logistics and digital advertising, giving e-commerce companies unusually broad capabilities within one city. Amazon, Shopify, Alibaba and Google sit alongside home-grown businesses such as Ocado Group and Deliveroo, while investors including TCV and Global Founders Capital provide routes to scale. The result is an ecosystem spanning marketplaces, retail infrastructure, fulfilment and commerce software, with London serving as both a major market and an international operating base.

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