EMEA Site Merchandising Lead

Align with the Regional Digital Store Lead, sub-regional Digital Store Leads, the Regional Go-To-Market Lead, demand generation partners and regional category management on business goals and key priorities. Define the on-site marketing strategy and priorities, bring the store's business priorities and customer value proposition to life, simplify customer journeys and strengthen product storytelling. Create a full plan for visual merchandising across everything we sell online. Manage the outsourced and vendor team of site merchandisers, aligning their work to business targets and site performance measures, and shifting effort from manual production to higher value merchandising as agents take on routine tasks. Build and adopt AI agents for routine work across authoring, publishing checks, pricing, promotions, personalisation and testing. Set the rules and limits for what an agent can decide on its own and what needs a person to sign off . * Review what the agents recommend, approve or reject it, check the analysis behind it before acting, and watch for fairness, bias, brand safety and compliance risk in automated decisions. Turn what customers and the business need into clear requirements, and write specs for new features such as page templates, navigation, wayfinding, financing, bundles and add-ons so engineers and agents can build them once for the whole catalogue rather than product by product. Drive growth against key web performance measures such as conversion rate, average order value and attach, to meet unit, revenue and contribution margin targets and customer satisfaction goals. Contribute to experimentation and personalisation strategy, capability development and successful rollout together with EMEA and global stakeholders. Build strong cross-functional engagement and priority alignment with the Regional Production Operations team. Find and put in place process improvements that increase efficiency across campaigns, promotions, product launches, lifecycle management and sales optimisation. Provide input to online marketing so that store campaigns, offers and the product roadmap stay consistent across marketing channels and online. Partner with local and corporate category and marketing teams to drive the online marketing roadmap and develop deep business and customer insight. Provide input on global features, capability and platform improvements with the wider Site Merchandising team, Planning and Engineering. Drive improvements to tools, processes and ways of working with key stakeholders, including Production Operations and Operations Program Management. Adapt the team's priorities, structure and ways of working as business needs, tooling and organising principles change, and bring the team with you through those changes. Drive with analytics, deliver insights and upside * Use a data-driven approach to merchandising to drive sales and customer satisfaction. Agree one clear measure for each stage of the customer journey, covering visits, add-to-cart, sales, order value and attach, plus a view of the full journey, so results can be compared across markets and added up for leaders. Drive EMEA and LATAM site merchandising reporting through the rhythm of business, including WBRs, MBRs and newsletters. Build a culture and practice of testing and optimisation to drive gains in performance. Run sound A/B tests using self-serve testing and the AI optimisation engine, and hold the line on good test practice when an agent suggests a change. Use data, insights and Voice of Customer feedback to improve product value proposition messaging and make products easier to find, including for AI assistants and search engines. Share best practice and key learning with worldwide site merchandising peers and business partners, including what is working with agents and what is not.