Paid Search Senior Executive (B2B)

Wise is looking for a data-driven Paid Search Senior Executive to help acquire net-new customers for Wise Business across multiple platforms, markets and languages. The role focuses exclusively on B2B acquisition, helping new businesses and business owners discover Wise and sign up for a Wise Business account. You will bring at least 1–2 years of hands-on paid search experience and be comfortable working with campaign data, identifying opportunities and turning insights into action. Experience in B2B or business-customer acquisition is highly preferred. You will work closely with other Paid Search specialists and cross-functional partners, contributing to the growth of Wise Business while developing your skills in managing increasingly complex, global campaigns.

You will manage and optimise paid search campaigns focused on acquiring new Wise Business customers and driving efficient business account sign-ups. This includes working across large-scale Google Ads and Microsoft Ads accounts covering multiple markets, languages and business customer segments; monitoring campaign performance; identifying trends; recommending actions to increase sign-ups and improve acquisition efficiency; using keyword, search-term and audience insights to identify high-intent business customers; supporting campaign launches and expansion into new markets, business segments and search or discovery channels; and carrying out account maintenance, quality assurance and performance checks.

You will use platform automation and AI-powered features, including automated bidding, Performance Max and AI Max, to improve B2B campaign performance and operational efficiency. You will identify opportunities to make campaign-management and reporting processes more efficient through automation, templates or improved ways of working, and stay informed about developments in search marketing, generative AI and the ways business customers discover and evaluate financial services.

You will support the end-to-end delivery of structured tests across ad copy, assets, targeting, bidding and landing pages. You will develop clear hypotheses, monitor results and turn findings into actionable recommendations; test messaging that responds to the needs, challenges and motivations of businesses and business owners; and use search-term, campaign and customer-behaviour insights to improve the relevance and clarity of Wise Business advertising. You will work with colleagues across Marketing, Wise Business, Product and Analytics to help prospective business customers find information and services relevant to their needs.

You will maintain and improve campaign reports and dashboards, analyse campaign data to identify optimisation opportunities, emerging business-customer segments and risks, and track performance against acquisition outcomes including Wise Business account sign-ups and acquisition-efficiency targets. You will break down performance by market, campaign, audience, search intent and other relevant dimensions, support forecasting and campaign planning with reliable performance inputs, and translate analysis into concise recommendations for Paid Search colleagues and wider Wise Business stakeholders.

You will work closely with Paid Search team members, sharing B2B acquisition learnings and contributing to collaborative problem-solving. You will partner with Wise Business, SEO, Product, Analytics and Paid Marketing teams on projects that improve business customer acquisition and the wider sign-up journey. You will take ownership of assigned projects and campaign areas, communicate progress, risks and results clearly, contribute to documentation and knowledge-sharing, and proactively seek feedback while developing your technical, analytical and commercial paid search skills.

You should have 1–2 or more years of experience running direct-response paid search campaigns for a fast-growing business or agency, practical experience using Google Ads, and a sound understanding of campaign structure, keyword management, search terms, audience targeting, ad copy and automated bidding. Experience with Microsoft Ads or other performance marketing platforms is beneficial. You should be confident working with campaign data, understand conversion tracking and attribution, and have experience using spreadsheets and reporting or visualisation tools. You should be interested in B2B customer needs, search behaviour, automation, generative AI and the changing search-marketing landscape. Strong attention to detail, clear communication, collaboration, ownership and a customer-focused mindset are required, together with an understanding of how paid search contributes to the broader B2B customer journey alongside SEO, Paid Social and Affiliates.

Wise is a global technology company building the best way to move and manage the world’s money. It operates as a collective of autonomous teams, trusting and empowering people to take ownership and execute on work that drives impact for customers. Wise is committed to diverse, equitable and inclusive teams, and supports people to feel respected, empowered to contribute and able to progress in their careers.